3/5/2023 0 Comments Delete spotify joe rogan![]() ![]() For starters, it gives them domain over the modern equivalent of talk radio, which can potentially generate billions of dollars on its own. There are two reasons that Spotify expanded their reach into podcasting. ![]() That’s why they paid $100 million for exclusive licensing rights to Rogan’s massive podcast, "The Joe Rogan Experience." Spotify doesn’t own that podcast, but they do own a great many others, including every podcast produced by The Ringer and by Gimlet, which had its own scandal only a year ago. ![]() Spotify would prefer he continue to be so. Just seeing Rogan’s name on your computer screen is enough to make you sigh audibly, and then click, and then hate yourself for clicking. As such, he’s right there alongside Bill Maher, Adam Carolla and Madison Cawthorn as people who trend on a weekly, even daily, basis for either saying something awful or defending someone who did. Rogan started off as a standup comedian and actor, then hosted “Fear Factor” on NBC, then became the main color guy for UFC, and now is arguably the biggest podcaster in America and undeserving heir to Howard Stern’s shock jock crown. If you’re not familiar with Joe Rogan’s work by now, you’ve done a pretty good job of hiding under a rock. And what matters to them, at this very moment, isn’t music. ![]() They get to decide what matters and what doesn’t. This is a company that has a market cap, as of this writing, of roughly $32 billion, and little compunction about growing ever larger. Every victory lodged against Spotify - even if it’s Taylor Swift, arguably the biggest female pop star on Earth, pulling her music from the service back in 2014 - feels both small and temporary. These things always evolve, particularly with the internet around to goose progress along, but very little has appeared over the horizon to challenge Spotify’s growing dominance not only of music, but of all audio content. Because I’m not certain there’s another format change coming anytime soon. ![]()
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